Put your people first. It sounds so...obvious. So why are a lot of companies still failing to do it? Like most topics that are regularly posted through the megaphone that is LinkedIn, the execution is often more complicated. Why? Because the candidate market constantly changes. This doesn't just affect your hiring, but also affects how you adapt your internal culture. Your employee value proposition (EVP) needs to account for the external job market.

If you’re yet to invest in creating a relevant and truly engaging EVP strategy, just take a step back to think about the costs of losing good people and the effort of trying to attract new ones. Add to this the fact the market remains ‘candidate-short’. Yes, the economy is stuttering but there is still a significant lag in enough talent being supplied to the market. The basic laws of economics: Scarcity in the face of demand means prices go up.

As an example, digital marketers and excellent new-business sales people are just two areas that will continue to see high demand for their skills. So, in 2023, when it comes to talent retention and attraction – don't rely on economic news. You’ll need to be far more in touch with the hiring market, and in touch with the needs and wants of your team. If you haven’t reviewed or sought advice on market pay and benefits in the last 12 months, you should seriously consider gathering information from a reliable source to inform you on how you’re positioned against other companies.

‘Benefits’ aren't just the parts that appear in a contract, it also means the day-to-day culture. If you can’t describe your culture and values to current employees, then attracting new ones will be more of an uphill battle. If you are a Manager or Leader in Sales or Marketing, working out your retention strategy is down to you and should be high on your list. After all, these departments are absolutely the engine rooms for driving company revenue.

Working with a recruiter you can trust may help you with some initial benchmarking and mapping out of key skill-sets that are high in demand. When hiring, your recruiter will be able to guide you on salaries and benefits, but more importantly on finding the people who have the right culture fit. If you need to hire someone in the current job market it can take a lot of time and, if you aren’t properly advised, cost more money that it should. That’s why at Talent Frame we focus on building trust in the relationships with our clients. Because it doesn’t just save time, but also money.

If you’d like to find out more about how we can help with you with your Sales and Marketing needs, get in touch with us now at hello@talent-frame.co.uk