Paid Media Specialist

Talent Frame are delighted to partner with our client on a Paid Media Specialist role. This is a hands-on position responsible for managing and optimising paid media campaigns to generate quality leads and support business growth across multiple advertising platforms.

Key Responsibilities

• Manage and optimise paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, and Meta to meet agreed lead generation targets.
• Own the full lifecycle of campaign execution, continuously testing and refining targeting, messaging, and creative formats to improve performance.
• Develop and implement account structures and optimisation processes to bring campaign management in-house from external agencies.
• Analyse performance data to identify opportunities for improvement, ensuring campaigns stay within budget and stop rules.
• Collaborate with content teams to craft compelling ad copy and develop creative briefs that align with campaign goals.
• Work with marketing teams to optimise landing pages and conversion pathways, ensuring seamless lead journeys.
• Track and report on campaign performance, translating platform insights into actionable recommendations.
• Monitor lead quality by collaborating with marketing operations to integrate offline conversions and refine campaigns accordingly.

Person Specification

• Practical experience with hands on execution of paid media campaigns on Google Ads, Microsoft Ads, LinkedIn, and Meta in a B2B environment.
• Open to people from either agency or in-house background - as long as can demonstrate hands on skills and B2B experience.
• Ability to independently handle significant budgets, with a focus on lead quality and pipeline contribution rather than click metrics.
• Analytical mindset with confidence interpreting data to drive optimisation decisions.
• Strong organisational skills, capable of structuring campaigns effectively and implementing process improvements.
• Proactive, curious, and comfortable working as the paid media expert within a team environment.
• Excellent communication skills, with the ability to articulate technical requirements and insights clearly.
• Understanding the importance of qualified leads and sales pipeline impact in a B2B environment.

Commitment to Diversity
Talent Frame are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.