Head of Performance Marketing

Talent Frame are delighted to partner with our client on a Head of Performance Marketing role. This senior position will lead digital growth for a prominent UK cosmetic surgery provider, increasing qualified enquiries and consultations through paid search, SEO, CRO, CRM, and emerging AI-led search opportunities.

Key Responsibilities

• Own the full digital marketing funnel, from visibility and traffic through to qualified leads and consultations.
• Set channel strategy, budgets and performance targets, prioritising high-value procedures and profitable growth.
• Lead hands-on activity across paid search, SEO, conversion optimisation and CRM.
• Develop testing programmes to improve landing pages, forms, messaging, calls to action and page performance.
• Manage agencies against measurable commercial outcomes and identify opportunities to bring capability in-house.
• Oversee content and PR team members.
• Develop the organisation’s response to AI-led search and changing customer discovery behaviours.
• Provide clear daily, weekly, monthly and quarterly reporting, including risks, opportunities and investment cases.
• Ensure marketing communications meet relevant UK advertising requirements.

Person Specification

• Proven experience growing B2C leads through multiple digital marketing channels.
• Expertise in paid search, SEO, CRO, CRM and marketing analytics, with the ability to be hands on.
• Commercial understanding of budgets, cost per lead, return on spend and performance forecasting.
• Experience managing agencies and directing content plans.
• Ability to interpret data, identify trends and act promptly on performance changes.
• Practical understanding of AI assistants, AI search and evolving digital discovery.
• Clear communication skills, sound judgement and an accountable approach to delivery.
• Experience in healthcare, aesthetics, financial services or another regulated sector would be beneficial.

Commitment to Diversity

Talent Frame are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.