Head of Marketing Operations

Talent Frame are delighted to partner with our client on a fantastic Head of Marketing Operations role. The successful candidate will oversee marketing systems, data, and processes, ensuring efficient campaign execution, data governance, and compliance, all while leading a team to optimise demand generation activities in a fast-growing SaaS and Technology & Telecoms organisation.

Key Responsibilities

• Own the end-to-end planning, execution, optimisation, and quality assurance of marketing campaigns for demand and brand efforts.
• Manage and optimise the marketing technology (martech) stack, primarily centred on HubSpot, including workflows, lead lifecycle management, and integrations.
• Design, govern, and enhance AI-powered workflows for content operations, data enrichment, and reporting to maximise team efficiency.
• Develop and oversee lead scoring, routing, and lifecycle frameworks, working closely with Business Development to ensure fast lead qualification and movement.
• Execute lifecycle and nurture journeys using automation platforms, tailored for both new client acquisition and existing account engagement.
• Lead operations for account-based marketing (ABX), managing target account data, intent signals, and orchestrated outreach to generate meetings and engagement.
• Implement attribution models and maintain measurement systems with Business Intelligence tools, moving towards multi-touch attribution.
• Establish and uphold SOPs, operating rhythms, and standards to ensure data quality, compliance (GDPR/PECR), and efficient vendor management.
• Lead, develop, and coach a team of two, fostering a high-performance culture aligned with organisational KPIs.

Person Specification

• Extensive experience managing marketing systems and automation within a pipeline-driven B2B environment, ideally in SaaS or Technology & Telecoms sectors.
• Deep expertise with HubSpot or similar platforms, including campaign setup, workflows, integrations, and troubleshooting.
• Proven ability to design and apply AI and first- and third-party data workflows to improve team productivity and campaign performance.
• Strong leadership skills, capable of developing talent and fostering a positive, collaborative team environment.
• Excellent understanding of governance standards, data security, GDPR/PECR compliance, and setting high-quality SOPs.
• Solution-focused and adaptable, with a calm approach to campaign launches and operational pressures.

Commitment to Diversity
Talent Frame are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.