Digital Marketing Manager

Talent Frame is pleased to present a fantastic opportunity for a Digital Marketing Manager to contribute to the growth of a leading financial services organisation. This role involves developing and executing innovative digital strategies that support business expansion and client acquisition efforts through multiple channels.

Key Responsibilities

• Use client review data to identify and develop new business opportunities via referral schemes and existing client relationships.
• Design and implement customised online campaigns to aid advisers in generating new business aligned with targets.
• Collaborate with third-party providers to create tailored campaigns that expand the lead pipeline and support growth initiatives.
• Work closely with regional and internal teams to ensure lead generation activities are aligned with business objectives.
• Identify new lead generation opportunities, including partnership prospects, and nurture these leads through strategic campaigns.
• Utilise tools (such as Hubspot, Marketo or Pardot) to support lead management, automation, and performance tracking.

Person Specification

• Proven experience in digital marketing, particularly in developing end-to-end lead generation strategies.
• Demonstrable skills in lead capture methods and nurturing campaigns across digital channels such as PPC, email marketing, social media, or affiliate marketing.
• Practical knowledge of marketing automation tools and analytics platforms, especially Hubspot and Google Analytics.
• Financial Services sector experience preferred
• This is a B2C business, but we're open to B2C or B2B background
• Strong strategic thinking and collaboration skills, with experience working cross-functionally with sales, content, and design teams.
• Analytical mindset with the ability to interpret data and report on campaign performance effectively.
• Self-motivated, capable of working independently in a fast-paced environment.

Commitment to Diversity
Talent Frame are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.